Connect Adsense with Google Ad Manager in a Few Easy Steps

Connecting Adsense with Google Ad Manager is a straightforward process that can be completed in just a few steps.

First, you need to have a Google Ad Manager account and a Google Adsense account.

To start, go to the Google Ad Manager dashboard and click on the "Networks" tab.

From there, click on the "Create a new network" button.

Select "Google AdSense" as the network type.

This will allow you to connect your Adsense account to Ad Manager.

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To connect AdSense with Google Ad Manager, you'll need to start by signing in to Google Ad Manager. This is the first step in the process.

You'll then navigate to the Admin section and select Linked accounts from the dropdown menu.

Next, you'll enter the web property code, which consists of the publisher ID associated with your AdSense or Ad Exchange account along with an identifier of the inventory type. The property code is a crucial piece of information in this process.

For more insights, see: Google Adsense Tax Documents

You'll also need to enter a display name, which you'll select when you create an AdSense or Ad Exchange line item. This will help you identify the linked account later on.

In addition, you'll need to enter the contact email address that's used to sign in to AdSense or Ad Exchange. This ensures that you can access the account if needed.

Finally, you'll enter the account verification details, such as the ZIP code or last five digits of the phone number associated with the AdSense or Ad Exchange account.

Once you've completed these steps, click Save to proceed. Ad Manager may take a moment to validate the link, after which the new network will be displayed in the "Linked accounts" section with a "Pending" status.

To link an AdSense account to Google Ad Manager, you'll need to access the Admin Dashboard and navigate to the Linked accounts section. From there, click on New AdSense link to start the integration process.

You'll be prompted to enter the property ID of the AdSense account you want to link to, which can be found in the admin section of that AdSense account. This is also known as the "pub ID".

To authorize the link, log into the linked AdSense account and go to the Settings menu, then Access and authorization, and finally Third-party access. Look for the message indicating that someone has requested access to the account, and click to approve the request.

Alternatively, you can also link an Ad Exchange account or a Display & Video 360 account to Google Ad Manager by following the steps outlined in the Admin section. This allows you to share first-party audience segments with Ad Exchange or Display & Video 360 accounts.

To link an Ad Exchange account, sign in to Google Ad Manager, click Admin, then Linked accounts, and finally Audience Extension. From there, click New Audience Extension link and enter your customer ID.

Here are the steps to link an Ad Exchange account in more detail:

By following these steps, you can seamlessly integrate your AdSense account with Google Ad Manager, enhancing your ability to manage and optimize ad performance.

To manage your Ad Exchange accounts, you need to sign in to Google Ad Manager and click on Admin, then Linked accounts. Click on Incoming Ad Exchange to view and manage your linked accounts.

You can link multiple Ad Exchange accounts to your Google Ad Manager account using the Multiple Customer Management (MCM) feature. To do this, you'll need to partner with a Google Certified Publishing Partner (GCPP).

To link an Ad Exchange account, click on "New AdSense link" in the Admin section of Google Ad Manager. Enter the property ID of the AdSense account you want to link to, along with a useful display name and contact email address.

Here are the steps to follow:

Once you've linked an Ad Exchange account, you can configure its settings. To do this, click on the account display name and toggle on the "Default for dynamic allocation" setting if you want to make inventory under this property code eligible for dynamic allocation.

For another approach, see: Dynamic Utm Parameters Google Ads

Creating AdSense line items can be a bit tricky, but there's a workaround if you can't select the AdSense line item type. You need to create an ad tag in Adsense, save it in a notepad file, and then create an order and line item in Ad Manager using 'Price Priority' as the line item type.

To add the creative, select 'third party' for the creative type and paste in the AdSense tag you created earlier. You can now run reports in Google Ad Manager for your AdSense orders, but keep in mind that there will be a discrepancy between the earnings shown in Google Ad Manager and those shown in AdSense.

To optimize each tag or line item, calculate its "True CPM" using the formula: True CPM = (AdSense Revenue for the tag/GAM impressions for the tag)*1,000.

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Creating an AdSense line item is recommended over using the fill unsold inventory checkbox. You might see guides online that show 'AdSense' as a line item type, but it's likely not available.

If you can't select AdSense as a line item type, create an ad tag in Adsense, save it in a notepad file, and then create an order and line item in Google Ad Manager using 'Price Priority' as the line item type.

To add the creative, select 'third party' and paste in the AdSense tag you created earlier.

Optimizing each tag or line item based on its True CPM is crucial. True CPM is calculated as (AdSense Revenue for the tag/GAM impressions for the tag)*1,000.

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Serving ad inventories at best possible CPMs is a top priority for publishers. This can be achieved by setting up multiple ad networks to compete against AdSense ads in Ad Manager.

In Ad Manager, you can set up a priority order for line items, with guaranteed line items taking precedence over non-guaranteed line items. The priority order is as follows:

This means that non-guaranteed line items willing to pay more for an impression may not get an opportunity to deliver an ad, due to the priority order of guaranteed line items.

To connect AdSense with Google Ad Manager, you'll need to sign up for a Google Ad Manager account. This can be done on the website https://admanager.google.com/. Once Google approves your account, you can link your AdSense account to the Ad Manager account to serve ads from AdSense.

If you already have an AdSense account, you're just a few steps away from an Ad Manager account. You need to link your AdSense account to the Ad Manager account to serve ads from AdSense. This integration allows you to manage your inventory more effectively and take advantage of dynamic allocation.

To link your AdSense account to Google Ad Manager, follow these steps:

By following these steps, you can seamlessly integrate AdSense with Google Ad Manager, enhancing your ability to manage and optimize ad performance.

Google offers a free version of its ad server, Google Ad Manager Small Business, to publishers who attract a minimum of 200,000 monthly impressions to their websites. This free version is a great starting point for publishers looking to manage their ad inventories and grow their ad revenue.

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