
Comcast NBC Sports California has announced a rate increase for its sports package. The increase is $5 per month.
The rate hike will affect all customers who subscribe to the sports package, regardless of their internet speed or other services.
The new rate will be $19.95 per month, up from the previous price of $14.95.
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Comcast Rate Increase
Comcast's rate increase is a significant blow to California sports fans. The telecom giant is forcing Xfinity subscribers to pay an extra $20 per month to watch their favorite teams on NBC Sports Bay Area or NBC Sports California.
This move affects fans who watch the Golden State Warriors, San Francisco Giants, Sacramento Kings, San Jose Sharks, and Oakland A's games. The regional sports networks, also owned by Comcast, will receive less in carriage fees as fewer Xfinity subscribers pay for the higher tier.
Comcast wants to move regional sports networks to higher tiers so it won't have to pay as much in carriage fees. This is a common tactic, as seen with NBC Sports Boston, which was also moved to a higher tier.
A unique perspective: Comcast Xfinity Subscribers
The price hike is part of a larger trend of rising cable costs. Comcast's "Ultimate" TV package will now cost $126.25 per month before additional fees and taxes are applied. This is a staggering increase, especially considering the already implemented Regional Sports Network (RSN) fee, which has risen to $11 per month.
The RSN fee is a common source of frustration for cable subscribers, particularly those who are not avid sports fans. Comcast has also quietly reduced its auto-pay discount, further impacting customers' wallets.
Comcast's Xfinity service is moving the regional sports networks (RSNs), NBC Sports Bay Area and NBC Sports California, from the Popular TV package to the more expensive Digital Preferred/Ultimate TV plan. This means Xfinity subscribers will have to pay $20 more a month to watch their favorite teams.
The cable operator previously moved several other RSNs from Popular to the Ultimate TV plan, including MASN in the Washington/Baltimore market and Root Sports in the Seattle market. Comcast is reducing the fee to itself, as it owns the NBC Sports regional sports networks.
Comcast's rate increase is just the latest in a series of price hikes, pushing more and more consumers to explore alternative viewing options. Streaming services, with their more flexible and often cheaper packages, are becoming increasingly attractive to cord-cutters seeking to save money on their entertainment bills.
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Impact on Sports Fans

Sports fans in the Bay Area may have to shell out an extra $20 per month to watch their teams.
Comcast's decision to move NBC Sports Bay Area and NBC Sports California to the Ultimate TV tier will affect fans who want to watch the Golden State Warriors, San Francisco Giants, Sacramento Kings, San Jose Sharks, and Oakland A's games.
The move is expected to save Comcast money on carriage fees, but it will also result in regional sports networks making less money.
NBC Sports Bay Area and NBC Sports California will only be available to subscribers on or above the Ultimate TV tier.
Comcast is running promotions to encourage sports fans to upgrade to the Ultimate tier, which includes league-run channels like MLB, NFL, NBA, and NHL.
The difference in price between the Popular and Ultimate tiers is about $20 in the Bay Area.
Sports fans who want to change their subscriptions can do so through their accounts on Xfinity.com or at Xfinity.com/upgradeTV.
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The rising cost of programming rights, particularly sports, contributed to Comcast's decision to remove the channels from Popular TV service.
Comcast has moved about 30 regional sports networks across the U.S. into the Ultimate tier as their contracts come up.
Sports fans who don't want to pay the extra $20 per month can consider alternative options, such as streaming services or cable providers that carry the regional sports networks.
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Broadband Price Changes
Comcast is raising the prices of its internet plans, even for those who only subscribe to internet-only services. The "Gigabit" plan, with download speeds of up to 1,200 megabits per second, will cost $113.95 per month, a 2.7% increase from its current price of $110.95.
The price hike applies to all internet plans, with cheaper options increasing by $3 per month. For example, the "Performance" plan, which offers download speeds of 100 megabits per second, will now cost $83.95 per month, a 3.7% increase from its current price of $80.95.
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Comcast is also raising prices for its TV subscribers who want to watch sports. California sports fans will have to pay an extra $20 per month to access NBC Sports Bay Area and NBC Sports California, which broadcast games for local teams like the Golden State Warriors and Sacramento Kings.
The price increase is part of a larger trend where Comcast is forcing its own regional sports networks to accept lower carriage fees in exchange for higher prices for subscribers. This means that fewer fans will be able to access these channels, which will ultimately earn less revenue for Comcast.
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Frequently Asked Questions
Is Comcast dropping NBC Sports Bay Area?
No, Comcast is not dropping NBC Sports Bay Area, but rather moving it to a higher TV package. The network will be available on the Digital Preferred/Ultimate TV package starting January 14.
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