
The Cloud Communications Alliance is a group that's all about collaboration and supporting the success of the industry. Founded in 2019, the alliance brings together companies from across the sector to share knowledge, best practices, and resources.
Through its collaborative efforts, the alliance has helped to drive innovation and growth in the cloud communications space. The alliance has also provided a platform for its members to come together and tackle common challenges.
One of the key benefits of the Cloud Communications Alliance is its ability to facilitate knowledge sharing between its members. This has led to the development of new technologies and solutions that have helped to improve the overall quality and reliability of cloud communications services.
Intriguing read: Wireless Broadband Alliance
New Members and Partnerships
Wavecrest has joined the Cloud Communications Alliance, the world's premier peer association dedicated to the growth of the cloud communications industry.
This membership is a significant step forward in bridging the gap between tech and telco parts of the industry, as Wavecrest's CEO Andrew Bale mentioned. By joining the CCA, Wavecrest aims to foster closer collaboration and understanding between cloud communications players and traditional telecoms operators.
Wavecrest's membership was officially announced at the CCA Financial Summit in New York City, where they will play an engaged and active role in the industry conversation.
Welcomes Enreach Service Provider Pourcelot to Board
The Cloud Communications Alliance has welcomed Bertrand Pourcelot, Chief Executive Officer for Enreach for Service Providers, to its Board of Directors. He will help set the organization's agenda and strategies to advocate on behalf of cloud communications providers.
Enreach has been an active supporter of the CCA for many years, and Pourcelot is thrilled to represent the company in this important organization. He believes that organizations like the CCA are indispensable for helping providers and channels share ideas and best practices.
Bertrand Pourcelot is a seasoned executive with a deep understanding of the European market and its channels. Enreach, his company, is headquartered in Almere, the Netherlands, and ranks among Europe's largest cloud communications providers.
Enreach serves SMB and enterprise customers across a vast geography, extending from the UK to the Baltics, and from the Nordics to Spain. The company's proprietary unified communications, contact centre, collaboration, and mobility offerings are ideally suited to satisfy evolving business needs.
The Cloud Communications Alliance is a worldwide peer association dedicated to the growth of the cloud communications industry. Its mission is to provide a forum for leaders in the cloud communications space to discuss key topics and advance their mutual or individual goals.
Enreach's customisable-by-design platform, "Enreach UP", enables full white-labelling, personalised user experiences, APIs for third-party integrations, BYOx enablement, automation, and AI. This platform is designed to help service providers and integrators offer value-added communication and collaboration services.
Joe Marion, President of the Cloud Communications Alliance, welcomes Enreach's continued support for the CCA's mission. He looks forward to Pourcelot's contributions as a member of the Board of Directors, citing his unique insights into the European market and its channels.
Discover more: Open Handset Alliance
Nuso and Wavecrest Partner
Wavecrest has recently joined the Cloud Communications Alliance (CCA), a worldwide peer association dedicated to the growth of the communications industry.
The CCA is a forum for leaders in the cloud communications space to discuss key topics and advance their mutual or individual goals.

Wavecrest's membership of the CCA was officially announced at the CCA Financial Summit in New York City on 1-2 October.
Andrew Bale, Wavecrest's CEO, said joining the CCA is a step forward for them in pursuing the goal of bridging the gap between the tech and telco parts of the industry.
Wavecrest's membership of the CCA was a significant move, following their earlier membership of the i3Forum's One Consortium, a not-for-profit organisation designed to restore trust in international communications.
Both the CCA and One Consortium memberships align with Wavecrest's strategy of bringing together telecoms operators and cloud communications providers, creating a global voice market that functions with greater trust and transparency.
Take a look at this: Manatua One Polynesia Fibre Cable
What Is The Cloud Communications Alliance
The Cloud Communications Alliance is a group of companies that have come together to promote and advance the use of cloud-based communications technologies.
Its members are leading providers of cloud communications services, including voice, video, and messaging.
The Alliance was formed to address the growing demand for cloud communications and to provide a unified voice for the industry.
Its members share a common goal of making cloud communications more accessible, scalable, and secure for businesses and individuals.
The Alliance is committed to promoting the benefits of cloud communications, such as reduced costs, increased flexibility, and improved collaboration.
By working together, the Alliance's members aim to drive innovation and growth in the cloud communications market.
Additional reading: Global Alliance for Information and Communication Technologies and Development
Frequently Asked Questions
What is cloud communication?
Cloud communication is a way to make voice and data calls over the internet using a third-party service, rather than a traditional phone system. This allows for flexible and scalable communication solutions that can be accessed from anywhere.
Featured Images: pexels.com


