
New Zealand has a thriving blogging community, with many Kiwis sharing their passions and expertise with the world.
The country's unique culture and stunning landscapes make it a popular destination for tourists and a great source of inspiration for bloggers.
Kiwi bloggers are known for their creativity and resourcefulness, often leveraging their country's natural beauty in their content.
With a strong focus on storytelling and community engagement, New Zealand bloggers have built a loyal following and established themselves as thought leaders in their niches.
Take a look at this: Affiliate Programs for Bloggers
Blogging in New Zealand
New Zealand politicians and political groups operate blogs that allow comments from within the House of Representatives and beyond. This is a unique aspect of New Zealand's blogging scene.
Blogging is a central campaigning tool for many political lobbying groups, including the Green Party, which expands on party press releases, and Labour MPs, who discuss policy and Parliamentary business.
Rodney Hide, the former ACT party leader, often comments from within the House of Representatives, and Craig Foss operates a personal blog.
If this caught your attention, see: Why Blogging Is Important
Blogger at Large
New Zealand has a thriving blogging community, with many talented individuals sharing their passions and expertise with the world. Megan Singleton's blog, Blogger at Large, is a great example of this, with over 900 posts written since 2006.
Megan travels extensively, writing about her adventures and sharing travel tips with her readers. She's won numerous awards for her blog and is a great resource for anyone looking for inspiration or advice on traveling in New Zealand.
Sonja, another travel blogger, has visited over 40 countries and is a qualified lawyer based in New Zealand. Her blog is a must-follow for anyone interested in travel and adventure.
Here are a few more notable bloggers from New Zealand:
- Katherine from Lady Loves Cake, who shares delicious recipes and reviews of afternoon teas.
- Jessi from Two Feet One World, who offers helpful advice for planning a trip to Europe from New Zealand.
- Megan, who provides fabulous travel tips for the South Pacific.
- Ngaire from Kiwi Footprints, who is currently exploring South America and sharing her experiences with her readers.
- Liz from Passport Packed, who specializes in travel tips for Spain.
8. Piki
In New Zealand, you can find a community of bloggers who are passionate about achieving financial independence. Piki Living is a notable example, a blog written by a Filipino family who migrated to New Zealand and started pursuing Financial Independence, Retire Early or FIRE, in 2018.
Their goal is to encourage readers with their perspectives and experiences, helping them improve their financial health.
This family's story is a great reminder that financial independence is a viable goal, even for those who have moved to a new country.
Travel and Adventure
Blogging in New Zealand is a vibrant community with many talented writers sharing their stories and experiences.
Bren on the Road is a great example of a top Kiwi blogger who started his journey after quitting his 9-5 job to travel the world. He's not just about travel tips, but also shares his personal stories and self-improvement posts.
Tiki Touring Kiwi is another fantastic blog that combines sport and travel, written by Jub who has travelled to 52 countries and counting. His blog is expertly written and curated, making it a must-follow for sports enthusiasts and travel lovers alike.
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Bren Travels
Bren Travels is a must-follow for anyone planning a trip to New Zealand.
Bren, the founder of Bren on the Road, started his blogging journey after quitting his 9-5 job as a Chartered Accountant.
He's passionate about storytelling, sharing the people he meets and the adventures he undertakes along the way.
You'll find top tips for Kiwi travellers in his Kiwi Travellers section, and destination guides to help you plan your trip to New Zealand.
Bren's writing is like a good book that's hard to put down, making his blog a great source of inspiration for your next adventure.
13 Exploring

Exploring Kiwis is a travel blog run by Sarah and Nathan, a couple who have been to 20 countries in Europe, 15 in the Americas, 15 in Asia, 4 in Africa, and 2 in Oceania.
Their blog is well-written and showcases Sarah's passion for travel, making it a great read for anyone interested in exploring new destinations.
Sarah and Nathan have recently returned to New Zealand after two and a half years of traveling and have been sharing their experiences on their blog, including a trip to Rotorua and the wild West Coast.
Their blog is a great resource for anyone looking for travel inspiration and ideas, and they have a dedicated New Zealand section where you can find all their recent posts.
By following Exploring Kiwis, you'll get to see the world through the eyes of a seasoned traveler and gain valuable insights into what makes a great travel experience.
Specific Bloggers
New Zealand has a thriving blogging community, with many talented bloggers sharing their passions and expertise with the world. Megan Singleton, a well-known travel blogger, has been writing about her adventures since 2006 and has written over 900 blog posts on Blogger at Large.
Megan's blog is a treasure trove of travel inspiration, with a dedicated section for her home country of New Zealand. If you're looking for travel tips for New Zealand, she's the perfect resource. Sonja, another travel blogger, has visited over 40 countries and is also a qualified lawyer in New Zealand.
Here are some popular New Zealand bloggers to follow:
- Megan Singleton (Blogger at Large) - travel inspiration and tips for New Zealand
- Jessi (Two Feet One World) - travel advice for planning a trip to Europe from New Zealand
- Ngaire (Kiwi Footprints) - travel tips and advice for exploring South America
- Liz (Passport Packed) - travel tips and reviews for visiting Spain
- Katherine (Lady Loves Cake) - food and travel reviews, with a focus on afternoon tea and baking
These bloggers offer a wealth of knowledge and inspiration for anyone interested in travel, food, and culture. Whether you're planning a trip to New Zealand or just looking for some travel inspiration, they're definitely worth checking out!
Industry and Marketing
In New Zealand, blogging is a significant industry with many opportunities for growth. The country's strong internet penetration and high level of digital literacy make it an ideal market for bloggers.
New Zealand's blogging industry is also influenced by its unique cultural landscape. For example, the Maori culture plays a significant role in shaping the country's identity and values, which can be reflected in blog content.
The New Zealand government has implemented policies to support the growth of the blogging industry, including the development of digital infrastructure and initiatives to promote online content creation.
A unique perspective: Digital Nomad Blog
Political Blogs
New Zealand politicians and political groups operate political blogs that allow comments, a feature not commonly found in overseas counterparts.
The former ACT party leader Rodney Hide often comments from within the House of Representatives.
Blogging is a central campaigning tool for many political lobbying groups, including the Green Party, which expands on party press releases.
Labour MPs discuss policy and Parliamentary business through their blogs, giving readers a deeper understanding of their views and actions.
Explore further: Google Blogs
Relationship with Media
Many bloggers still rely on the media for news stories to comment on, but they don't simply repeat the news - they offer their own unique perspective.
The mainstream media has had a complicated relationship with bloggers, with some outlets initially being highly critical. In January 2007, The New Zealand Herald printed an editorial calling most bloggers "fly-by-night, gutless wonders".
However, some media outlets have since recognized the value of bloggers and picked up stories first broken on blogs. This shift in attitude is a testament to the growing influence of the blogging community.
Some bloggers have even gone on to work in or for the media industry, blurring the lines between the two. For example, Russell Brown has worked in the media industry, and Bryce Edwards, a political scientist, has been a guest columnist for The New Zealand Herald.
For another approach, see: Add Blog to Google News
John Drinnan: New Channel for Marketers

John Drinnan has noted that NZ bloggers are trailing behind other countries in commercially capitalising on their profiles.
Blogs have become a new channel for marketers, and it's worth taking note of how other countries are using this platform effectively.
NZ bloggers can learn from the likes of Megan Singleton, who has won countless awards for her blog and has over 900 blog posts on Blogger at Large.
Megan's blog is dedicated to travel inspiration, and she has a whole section for her home country, New Zealand.
NZ bloggers can take a cue from Megan's success and focus on creating high-quality content that resonates with their audience.
Sonja, another travel blogger, has ticked off over 40 countries on her travels and is also a qualified lawyer in New Zealand.
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