
Setting up Azure SMTP service for business emails requires a few key steps.
First, you'll need to create a new Azure Active Directory (AAD) application to authenticate your email service. This application will serve as the identity provider for your email service.
To get started, navigate to the Azure portal and select the "Azure Active Directory" option from the navigation menu. From there, click on "App registrations" and then "New application".
Fill in the required information, including the name and redirect URI of your application. Once complete, click "Register" to create the application.
Worth a look: Azure Create New App Service
Key Principles
At the heart of the Azure SMTP Service are some key principles that make it a reliable and efficient choice for sending emails.
Easy onboarding steps make it simple to connect your SMTP endpoints with your applications. This means you can get up and running quickly without a lot of hassle.
High-volume sending support is another key principle, allowing for B2C communications to reach a large number of recipients. This is particularly useful for businesses that need to send out a high volume of emails to customers.
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You can track the delivery status of your emails in near real time, giving you peace of mind that your messages are being delivered as intended. This is a huge advantage over other services that may not offer this level of transparency.
The Azure SMTP Service also prioritizes security and compliance, honoring and respecting data-handling and privacy requirements that Azure promises to customers. This means you can trust that your data is being handled securely and in accordance with industry standards.
Here are the key principles of the Azure SMTP Service at a glance:
- Easy onboarding steps for connecting SMTP endpoints with your applications.
- High-volume sending support for B2C communications.
- Reliable delivery status on emails sent from your application in near real time.
- Security and compliance to honor and respect data-handling and privacy requirements that Azure promises to customers.
Key Features
The Azure SMTP service is a robust platform that offers a range of key features to help you manage your email communications effectively.
You can send mail from a pre-provisioned Azure-managed domain, which is a convenient option for customers who don't have a custom domain set up.
Custom domain support is also available, allowing you to send mail from your own verified domain.
Worth a look: Azure Send Email
Sender authentication is a critical aspect of email security, and the Azure SMTP service supports Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) settings for both Azure-managed and custom domains.
Authenticated Received Chain (ARC) support preserves the email authentication result during transitioning, ensuring seamless integration with your existing email infrastructure.
The platform performs email hygiene for all messages, offering comprehensive email protection through Microsoft Defender components.
This includes enabling transport rules for detecting malware, such as URL Blocking and Content Heuristic.
Email analytics are also available through the Insights dashboard, which provides valuable insights into your email campaigns.
Logs are emitted at the request level, including a message ID and recipient information for diagnostic and auditing purposes.
The platform supports bounce, blocked, open, and click tracking, allowing you to engage with your audience more effectively.
Getting Started
To get started with Azure SMTP service, you'll first need to create an Azure Communication Services Resource. This parent service has multiple notification services inside it, including Email.
To create this resource, navigate to the Azure portal and follow the steps to create a new Communication Services resource. Email is one of the notification services inside it.
Creating an Azure Communication Services Resource is a straightforward process that can be completed in a few minutes.
Curious to learn more? Check out: Azure Communication Services
Testing and Verification
Testing and Verification is a crucial step in setting up your Azure SMTP service. You should test your SMTP service as soon as possible to ensure emails are sending properly.
To test your SMTP service, go to the Edit SMTP Service page in the Authentication section and select Send Test Email. This will send a test email to an email within your own Microsoft organization, which is required for the test to pass.
You can add your SMTP service to various places in Azure once it's been successfully tested. This includes any knowledge base's Subscription settings and your account's Reader emails for reader welcome and password reset emails.
If you're using an external SMTP relay, you'll need to test it by connecting to the SMTP relay server and sending an email from it without authentication. If the email is sent successfully, your SMTP server is an open relay and needs to be fixed.
Here are some places where you can add your SMTP service after testing:
- Any knowledge base's Subscription settings
- Your account's Reader emails for reader welcome and password reset emails
Relay Service Options
You have several options to consider when it comes to SMTP relay services on Azure.
An SMTP relay service is a dedicated service that can offer better deliverability rates compared to setting it up in-house.
SMTP relay services are often used interchangeably with smart hosts, but smart hosts typically have an additional layer of security through SMTP Authentication.
There are three Azure SMTP relay services that may be suitable for your business: Azure SMTP relay services are not the same as an Email Service Provider (ESP), which may offer a range of additional services.
Each of these services has its own strengths and weaknesses, and the right one for you will depend on your specific needs and requirements.
Check this out: Azure Smtp Relay
Email Sending
To send emails from Azure, you'll need to use an authenticated SMTP relay service, also known as a Smart Host, with TLS support. This is a recommendation by Microsoft for Azure customers.
You can use services like SendGrid, Mailjet, or Office 365 to send emails from Azure. SendGrid is a popular choice and allows you to use its SMTP API for sending emails. Mailjet also offers a free plan, but with a lower email limit compared to SendGrid.
Broaden your view: Twilio Sendgrid
To send emails with Mailjet, you'll need to create an account, integrate it with Azure, and activate your account. You can then use the SMTP credentials found on the SMTP and SEND API Settings page to send emails.
Here are some popular SMTP relay services you can use with Azure:
You can also use other SMTP relay services like Elastic Email, SocketLabs, and more.
Email Types
Emails can be broadly categorized into different types, and understanding these types is crucial when choosing an SMTP relay service for your business.
Transactional emails are a type of email that may need to be relayed through the SMTP service. Some businesses may rely heavily on these types of emails.
Notification emails are another type of email that may be sent through the SMTP service, and not all relay services may accommodate them. Mass marketing emails are also a type of email that may be relayed through the SMTP service.
Some SMTP relay services for Azure may be limited to just one type of email, while others may facilitate multiple types. This is an important consideration for businesses that send out different types of emails.
Additional reading: Azure Fluid Relay
Email Sending Requirements
To send emails from Azure, you need to use an authenticated SMTP relay service, also known as a Smart Host, with TLS support.
Microsoft recommends using an SMTP relay service as an intermediary SMTP server between the mail servers of the sender and recipient.
The TCP connection is established via secure ports 587 or 443, although other SMTP ports may be supported as well.
SendGrid is the most common SMTP relay service to integrate with Microsoft Azure, allowing you to use its SMTP API for sending emails.
You're free to pick any authenticated smart host on the market, such as Mailjet or Office 365, without restriction regardless of your Azure subscription.
Worth a look: Microsoft Corporate Email
Send Emails with SendGrid
To send emails with SendGrid, first, you need to have a functioning SMTP relay service, which you can set up using Azure. You can then replace SendGrid credentials with those of Mailjet in the code samples.
There are a few ways to send emails from Azure, and one way is to use SendGrid's SMTP API. To do this, you'll need to generate an API Key by clicking Manage=> Settings=> API Keys in the SendGrid dashboard.
Here's an interesting read: Windows Azure Service Management Api
Once you have your API Key, you can copy it and save it for future use, as you won't be able to see it again. You'll also need to select a permission for the API Key when creating it.
Here's a step-by-step guide to setting up SendGrid's SMTP API:
- Find SendGrid in the search field and select it.
- Click Create to set up the service.
- Generate an API Key by clicking Manage=> Settings=> API Keys.
- Provide a name for the key and select a permission.
- Click Create & View once ready.
- Copy the API Key and save it for future use.
With SendGrid's SMTP API set up, you can send emails from Azure using the API Key.
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Send Email with Office 365
If you have an Office 365 subscription, you can use it to send and receive emails from Azure web apps. You'll need to insert your SMTP server credentials and employ the System.Net.Mail class.
To get started, you'll need to create a connection. The connection has been created, so now let's tweak both the action and the trigger.
To do this, you can use the following script as an example. Unfortunately, you can't use Mailtrap for sending test emails from Azure for now.
Intriguing read: Azure Service Connection
Integration with Other Services
Integration with Other Services can be a challenge, especially for small businesses with limited IT resources. This is why it's essential to choose an SMTP service that's easy to integrate into your Azure cloud or applications.
You'll want to look for a service that comes with a healthy support system, in case you need help troubleshooting the integration later on. This will save you time and stress in the long run.
Some features to consider when evaluating an SMTP service's integration capabilities include an intuitive user interface, real-time delivery reports, and bounce rate stats.
Additional reading: Smtp Server Windows Azure
Microsoft Admin Steps
To integrate with Azure Communication Services, you'll need to follow these Microsoft admin steps:
Create an app on the Microsoft side to handle these requests. This will require you to have at least one active email account that can be used by that app, and this user account must have the Authenticated SMTP permission in Mail > Email Apps.
Consider reading: Google Drive Api Service Account

Here are the settings we used for our app, though you may want to tweak for your setup:
- Configure the app to go through an authorization process within KnowledgeOwl, initiated by a user of your organization.
- Use Power Shell to set that user's value for SmtpClientAuthenticationDisabled to false.
This will allow you to send emails using Azure-managed domains.
Authorize Your Service
To authorize your service, you must follow a specific set of steps. This process uses the information you previously entered to perform the OAuth2 authorization flow and get the token needed to authenticate.
First, create your service and then navigate to the Edit SMTP Service page. Select the Authorize button, which appears once you've created your OAuth2 SMTP service.
The authorization process involves two steps: select the Authorize button and wait for the authorization to complete successfully. Once this is done, KnowledgeOwl displays a confirmation message.
Here are the detailed steps to authorize your service:
- In the Edit SMTP Service page, select the Authorize button.
- When the authorization completes successfully, KnowledgeOwl displays a confirmation message.
Ease of Integration
Ease of Integration is a crucial factor to consider when choosing an SMTP relay service. It's especially important for small businesses with limited in-house resources.

Some services are easier to integrate than others, and it's essential to look for a service with a healthy support system in case you need help troubleshooting. This will save you time and frustration in the long run.
You can find SMTP relay services that are compatible with Azure in the Microsoft Store. There are a handful of choices available, and they're quite easy to integrate into your Azure apps/VMs/environment.
Here are some key features to look for in an SMTP relay service:
- Easy integration into Azure cloud/applications
- Reliable service with minimal downtime
- Intuitive user interface (UI)
- Real-time delivery reports
- Bounce rate stats
Don't pay for features you don't need. Only consider the features relevant to your email and broader business needs.
Troubleshooting and Restrictions
If you're having issues with sending emails from Azure, it's likely due to the SMTP restrictions in place.
Since November 15, 2017, Microsoft has banned outbound SMTP communication from Azure computing resources in trial subscriptions.
Trial subscribers can send emails from Azure, but only via an SMTP relay service.
The restriction applies to unauthenticated email delivery without SPF, DKIM, and DMARC records via SMTP port 25 through direct DNS MX lookups.
Enterprise users are exempt from this restriction.
Pay-As-You-Go subscribers can unblock the restriction by sending a support request to Microsoft, which must be approved.
Don't worry if you're a trial subscriber, you can still send emails from Azure, just not directly.
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