
Azure B2C authentication is a robust and secure way to manage user identities across multiple applications. It's a crucial component of any cloud-based infrastructure.
Azure B2C offers a variety of authentication methods, including username and password, social media, and phone sign-in. This flexibility makes it easy to integrate with existing systems.
To get started with Azure B2C, you'll need to create a tenant and register your application. This process is straightforward and can be completed in just a few steps.
Azure B2C also provides a range of policies that allow you to customize the authentication experience for your users. These policies can be applied at the tenant or application level, giving you fine-grained control over the authentication process.
The Basics
Azure B2C authentication is a cloud-based identity and access management solution.
It allows users to sign in with various identity providers, such as Microsoft, Google, Facebook, and Amazon.
Azure B2C provides a user interface for users to select their preferred identity provider.
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The solution supports multi-factor authentication, which adds an extra layer of security to the sign-in process.
You can also customize the sign-in experience with branding and localization options.
Azure B2C integrates with Azure Active Directory (Azure AD) to provide a seamless user experience.
This integration allows for single sign-on (SSO) across applications and services.
Authentication Concepts
Authentication is a fundamental security mechanism used to protect sensitive information and prevent unauthorized access to systems and data. It's essential to understand the difference between authentication and logging in.
Authentication verifies the identity of a user or system, occurs before logging in, and can occur without logging in, such as checking if an API key is valid. Authentication ensures that the person or system trying to access the resource is authorized to do so.
Here's a key distinction between authentication and authorization:
Authentication determines whether a user is who they claim to be and provides access to a system or application. On the other hand, authorization determines what actions an authenticated user can perform and controls access to specific resources within a system or application.
In summary, authentication is a critical security mechanism that verifies the identity of users or systems, while authorization determines the actions they can perform.
Single Sign-On (SSO)
Single Sign-On (SSO) is a feature in Azure Active Directory B2C that allows users to log in to multiple applications using a single set of credentials.
This simplifies the login process, reducing friction and making it easier to access the platform you need.
SSO improves security by reducing the number of passwords that have to be remembered, which in turn reduces the risk of password-related security breaches.
However, if you lose this single set of credentials, you'll lose access to everything, which is a significant risk.
Hackers can steal your data, including your active access token, by sending you a phishing link that you click on, and then clone your browser to access your account.
This is exactly what happened to multiple YouTubers whose Google Accounts were compromised in recent weeks.
To avoid this, it's essential to use Multi-Factor Authentication whenever possible, and to never click on suspicious links.
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Policy Configuration
Custom policies in Azure AD B2C are highly configurable and customizable rules that define the authentication and authorization process for your application, providing greater control and flexibility than pre-built User Flows.
They can be defined using XML and consist of a set of building blocks that establish the sequence of steps in the authentication process, including technical profiles, claims transformations, validation technical profiles, and orchestration steps.
Custom policies can be used to implement reusable Technical Profiles that call a Hashing API when signing up, signing in, and when doing anything with that user's account, providing a seamless experience for end users.
To set up custom policies, you'll need to create a Custom Policy file, which can be divided into Basic files (Base, Localization, and Extensions) and files with own scenarios and own extensions.
Here are some key features of custom policies:
- Simple implementation
- No need for custom development (but you still need someone to set everything up)
- Support for a range of identity providers
- Customizable branding and user interface
- Ability to slightly configure behavior of each page
Policy Types
Azure AD B2C offers two main policy types: User Flows and Custom Policies. User Flows are pre-built and configurable, providing a simple implementation for common identity tasks.
Custom Policies are highly configurable and customizable rules that define the authentication and authorization process for your application. They are defined using XML and consist of building blocks like technical profiles, claims transformations, and orchestration steps.

Custom Policies provide greater control and flexibility than User Flows, and are supported by a range of identity providers. They also offer customizable branding and user interface, and the ability to slightly configure behavior of each page.
Here are the key benefits of Custom Policies:
- Simple implementation
- No need for custom development (but you still need someone to set everything up)
- Support for a range of identity providers
- Customizable branding and user interface
- Ability to slightly configure behavior of each page
Custom Policies can be divided into Basic files, which include Base, Localization, and Extensions, and files with own scenarios and own extensions. These files can be used to implement reusable Technical Profiles that call external APIs, such as hashing APIs, to enhance security measures.
Configure API Permissions
To configure API permissions, navigate to the API Permissions page and click the "Add a permission" button. Choose "My APIs" and select the name of the B2C app you're configuring.
Select the "user_impersonation" permission and click the "Add permissions" button. Save the application and click on the newly added permission row.
Click the "Grant admin consent for [your organization name]" button and choose "Yes." This will allow your app to connect to Azure B2C and retrieve user profile information.
Click on the "user_impersonation" permission row again to copy the link that is displayed. Note this URL, as it will be used as part of Auth Connect's "scopes" property later.
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Create User Flows
Creating a User Flow is a crucial step in configuring policies for your Azure AD B2C. You'll need to define the entire authentication experience for your app.
To get started, create at least one User Flow, which is a pre-built, configurable template that guides users through the authentication process. This template will enable users to sign in to your application.
A User Flow should include a Sign up and sign in flow at a minimum. Once you've created the User Flow, select it from the User Flow list and click "Run user flow" from the Overview tab.
The URL at the top of the page will be used to configure Auth Connect's Discovery URL property. Consider creating a Password reset flow as well.
Here's a step-by-step guide to creating a User Flow:
- Create a new User Flow in Azure AD B2C.
- Define the series of pages that will guide users through the authentication process.
- Select the User Flow from the User Flow list and click "Run user flow" from the Overview tab.
- Note the URL at the top of the page, used to configure Auth Connect's Discovery URL property.
Authentication Methods
Azure B2C offers several authentication methods to ensure secure sign-in and sign-up experiences for your customers. You can choose from Email, SMS or phone call, Phone call only, SMS only, and Authenticator app - TOTP.
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The level of security varies across these methods, with Authenticator app - TOTP providing the strongest security and Email being the least secure. SMS/Phone-based multifactor authentication incurs separate charges from the normal Azure AD B2C MAU's pricing model.
Here are the available authentication methods with a brief description:
- Email - Verification email containing a one-time password (OTP) sent to the user.
- SMS or phone call - Verification via text message or phone call to the user's verified phone number.
- Phone call only - Verification via phone call only.
- SMS only - Verification via text message only.
- Authenticator app - TOTP - Verification using a time-based one-time password (TOTP) authenticator app.
Verification Methods
Authentication methods are a crucial aspect of keeping your accounts secure. Here are the verification methods you can use with Conditional Access:
You can choose from five different methods: Email, SMS or phone call, Phone call only, SMS only, and Authenticator app - TOTP.
The Email method sends a verification email containing a one-time password (OTP) to the user's email address. The user then provides the OTP code to the application.
SMS or phone call is another option, where the user is asked to provide and verify a phone number during the first sign-up or sign-in. During subsequent sign-ins, the user is prompted to select either the Send Code or Call Me option.
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Here are the details on each method:
The Authenticator app - TOTP method provides stronger security than SMS/Phone-based multifactor authentication, while Email is the least secure option.
Connect IDP
Connect IDP is a popular authentication method that allows users to access multiple applications with a single set of credentials.
It uses a centralized identity provider to manage user identities and authenticate users across different systems.
In Connect IDP, users can choose to authenticate using a username and password or through a more secure method like SAML.
The identity provider acts as a bridge between the user's identity and the applications they want to access.
Connect IDP supports multiple protocols, including SAML 2.0, OAuth 2.0, and OpenID Connect, making it a versatile authentication solution.
By using Connect IDP, developers can simplify the authentication process and reduce the complexity of implementing multiple authentication systems.
This approach also improves the user experience by providing a seamless and secure way to access multiple applications.
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Pros and Cons
Azure B2C authentication offers several benefits. It provides a seamless user experience, allowing users to sign in with a single click.
With Azure B2C, you can reduce the number of passwords users need to remember. This is especially helpful for users who have to juggle multiple accounts.
However, implementing Azure B2C authentication can be complex. It requires setting up a custom policy, which can be time-consuming and requires technical expertise.
Pros
Azure AD B2C is a game-changer for businesses, and one of the reasons is its scalability. It's a cloud-based service that can easily be scaled to meet changing demands.
One of the key benefits of Azure AD B2C is its flexibility. It provides a range of authentication options and protocols, making it adaptable to different use cases and scenarios.
Azure AD B2C is also incredibly user-friendly. It offers a seamless integration with existing applications and systems, making it a breeze to implement.

Security is a top priority for Azure AD B2C, and it delivers. It provides a high level of security and compliance with industry standards such as GDPR and HIPAA.
Azure AD B2C also supports multi-factor authentication, device registration, and risk-based authentication, which helps increase security and reduce the risk of fraud and data breaches.
Here are some of the specific security features of Azure AD B2C:
- Multi-factor authentication
- Device registration
- Risk-based authentication
- SMS
- Phone
- Authenticator Apps
Azure AD B2C is also cost-effective, with the first 50,000 MAU (Monthly Active Users) being free. This makes it an attractive option for businesses of all sizes.
Azure AD B2C provides detailed reporting and analytics, enabling organizations to monitor usage and identify potential issues or threats.
Cons
Customizing the user interface and workflows in Azure AD B2C requires advanced coding skills, which can be a significant challenge for non-technical users.
Additional costs are associated with sending SMS and phone-based MFA codes, with a cost of $0.03 per code.

The learning curve for Azure AD B2C can be steep, making it complex to configure and manage.
Additional development effort and resources are often needed to integrate with legacy systems or third-party applications.
Here are some specific cons to consider:
- Customizing the user interface and workflows requires advanced coding skills
- Additional costs associated with sending SMS and phone based MFA codes — $0.03 per code
- A relatively high learning curve and can be complex to configure and manage.
- Additional development effort and resources to integrate with legacy systems or third-party applications.
Configuration Details
To configure Azure B2C authentication, you'll need to get Azure Active Directory (AD) up and running. This involves creating a B2C tenant, registering applications, and more, which can be found in the official B2C documentation.
The first step is to configure API permissions in the Azure portal. This involves navigating to the API Permissions page, clicking the "Add a permission" button, and selecting the "My APIs" option. Then, choose the name of the B2C app you're configuring and select the "user_impersonation" permission.
To authorize your app, you'll need to grant admin consent for the "user_impersonation" permission. This can be done by clicking on the permission row, clicking the "Grant admin consent for [your organization name]" button, and selecting "Yes."
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You'll also need to copy the link that is displayed, as it will be used as part of Auth Connect's "scopes" property later.
To configure Auth Connect, you'll need to create an AuthenticationService class that encapsulates Azure AD and Ionic Auth Connect's login functionality. This involves generating the class using the ionic generate command and extending the IonicAuth class.
In the IonicAuthOptions object, you'll need to configure Azure AD details, including the platform, clientID, redirectUri, logoutUrl, and scope. The scope property is used to unlock access to protected resources, such as read/write permissions, and should include the Full Scope Value link created earlier.
Here are the key values you'll need to configure:
- Platform: Use "cordova" or "capacitor" accordingly.
- ClientID: Your app's Application (client) ID.
- RedirectUri: The URI to redirect to after the user has logged in.
- LogoutUrl: The URI to redirect to after the user has logged out.
- Scope: Unlock access to protected resources, such as read/write permissions.
The discoveryUrl can be found by navigating to the main Azure AD B2C page -> Policies -> User Flows -> [Select User Flow] -> Overview tab -> Run user flow button. The discovery link is at the top page and will look like the following format:
https://B2C-TENANT-NAME.b2clogin.com/B2C-TENANT-NAME.onmicrosoft.com/v2.0/.well-known/openid-configuration?p=POLICY-NAME
Where B2C-TENANT-NAME is your tenant name and the POLICY-NAME is the name of the User Flow created earlier.
User Management
User Management is a crucial aspect of Azure B2C Authentication. You need to create at least one User Flow, which defines the entire authentication experience for your app.
A User Flow is essentially the series of pages that guide users through the sign-up and sign-in process. Create a Sign up and sign in flow as a minimum.
To run a User Flow, select it from the User Flow list, then click "Run user flow" from the Overview tab. Note the URL at the top of the page, used to configure Auth Connect's Discovery URL property.
Creating a Password reset flow is also a good idea, as it allows users to recover their passwords if they forget them.
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Prerequisites and Settings
To get started with Azure B2C authentication, you'll need to meet some prerequisites. You'll need to have a Microsoft Azure account, which is a given if you're reading this article.
You'll also need to be permitted to access your organization in Azure AD B2C, which is a requirement for setting up authentication.
Here are the specific prerequisites you'll need to meet:
- You have a Microsoft Azure account.
- You are permitted to access your organization in Azure AD B2C.
- You have at least one user flow defined in Azure AD B2C.
Once you've met these prerequisites, you can start configuring your Azure B2C settings. You'll need to select your new IDP from the Consumer Identity Providers view and make sure you're in the CONFIGURATION tab.
Prerequisites
To get started with Azure AD B2C, you'll need to meet some basic prerequisites. You'll need to have a Microsoft Azure account.
You'll also need to be permitted to access your organization in Azure AD B2C.
Having at least one user flow defined in Azure AD B2C is also a must.
If you don't have an Azure AD B2C tenant, you'll need to create one.
Here's a quick rundown of the prerequisites:
- You have a Microsoft Azure account.
- You are permitted to access your organization in Azure AD B2C.
- You have at least one user flow defined in Azure AD B2C.
If you're creating a new B2C tenant, keep in mind that you'll need to do this if you don't already have one.
Settings
To set up your new IDP, you'll need to navigate to the CONFIGURATION tab. From there, you can access the Advanced Settings, which will give you additional configuration options to work with.
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To add more scopes to your IDP, simply enter their values into the Scopes field. This will allow you to customize your IDP settings to fit your specific needs.
You can specify the Authentication Method Reference by selecting it from the dropdown menu. This will ensure that your IDP is configured correctly.
You can also enable Fetch user to collect user data from the Microsoft Graph API, but only if you're entitled to call the Microsoft Graph API. This will allow you to access user data, but be sure to check your entitlements first.
Fetch groups can also be enabled to collect the groups that you belong to from the Azure portal. This will give you access to group information, but be aware that this requires Azure portal access.
To complete the setup of your new IDP, select Save. This will finalize your IDP connection and make it visible on the list of available IDP connections.
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Frequently Asked Questions
Is Azure AD B2C OAuth?
Yes, Azure AD B2C supports the OAuth 2.0 industry standard protocol, but with some implementation differences. It also supports OpenID Connect, another widely used authentication protocol.
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