Avis Semrush Comprehensive Guide to SEO Success

SEO success is within your reach with the right tools and strategies. According to Avis Semrush, a solid SEO foundation is built on three pillars: technical SEO, on-page SEO, and off-page SEO.

Technical SEO is where you optimize your website's back-end to improve search engine crawling, indexing, and ranking. This includes setting up a robots.txt file, using canonical URLs, and implementing meta tags.

A well-structured website is essential for search engines to understand its content and structure. With Semrush, you can analyze your website's technical SEO and identify areas for improvement.

On-page SEO focuses on optimizing individual web pages to rank higher in search engines. This includes keyword research, optimizing meta tags, and writing high-quality, engaging content.

Related reading: Semrush Content Shake

Ahrefs is a digital marketing tool that helps you understand your website's strengths and weaknesses. It provides insights into your backlinks, keywords, and content performance.

Ahrefs offers a range of features, including a backlink checker, keyword research tool, and content analysis. This helps you identify areas for improvement and optimize your content for better search engine rankings.

With Ahrefs, you can also track your website's traffic and analyze your competitors' strategies. This allows you to stay ahead of the competition and make data-driven decisions for your digital marketing campaigns.

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Semrush is a well-established company with a strong presence in the digital marketing space. It was founded in 2008 by Oleg Shchegolev and Dmitri Melnikov.

The company has gained significant traction over the years, with over 100,000 customers relying on its tools. In fact, Semrush serves 108,000 customers as of December 2023.

Semrush has been tested by over 10 million users, a testament to its effectiveness in optimizing web visibility and creating compelling content. Its global reach is impressive, with services available in 143 countries.

Here are some key stats about Semrush's customer base and global presence:

Semrush's financial stability is also noteworthy, with an annual recurring revenue (ARR) of $337.1 million in 2023, a 23% increase from 2022.

In Ahrefs, you can get an overview of keywords to help you create content that resonates with your target audience.

If you already have a specific keyword in mind, you can use the "Keyword Overview" tool to get a better understanding of it. Type your keyword in the search bar, and you'll have access to data such as volume, search intent, and difficulty.

Take a look at this: Google Search Console Nextjs

Ahrefs doesn't just provide raw data; it also offers explanations to help you make sense of it. For example, if a keyword has a high difficulty rating, Ahrefs will tell you what it means in plain language.

The tool explains that a keyword with a high difficulty rating requires a lot of on-page SEO, link building, and content promotion efforts to rank well.

Ahrefs also offers variants of your keyword, which can be used to change your main keyword if it's too difficult to rank for. These variants can also be used to improve your semantic field and provide more context to Google.

You can also find related questions that web users are asking around your main query. These questions can be used in strategic places in your text, such as an H1 title or Frequently Asked Questions.

Ahrefs provides a keyword strategy tool that helps you determine a keyword for your pillar page and related keywords for sub-pages.

Expand your knowledge: Online Local Rank Tracking

Semrush is a feature-rich tool that offers a wide range of features and tools to help you with your digital marketing efforts. With its gigantic database, you have access to 25.7 billion keywords in its Keyword Magic Tool, making it the largest keyword database on the market.

Semrush's functionalities fall into five main categories: SEO, Content, Market research, Advertising, and Social Media. Within the SEO category, you'll find tools for keyword research, on-page SEO, local SEO, keyword tracking, backlink building, and competitor analysis.

The tool offers a suite of content marketing tools, including the SEO Writing Assistant tool, which helps you improve the performance of your content in search results. It also includes the Contentshake app, a ChatGPT-style content generation feature that can be used to generate copy automatically for you.

Semrush's position tracking features allow you to monitor how your website performs in search engines for a particular keyword over time. You can track up to 500 keywords per month with the entry-level plan, and more with higher plans.

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Here are some of the key features and tools offered by Semrush:

These are just a few of the many features and tools offered by Semrush. With its comprehensive database and wide range of tools, Semrush is a valuable resource for anyone looking to improve their digital marketing efforts.

Intriguing read: Best Seo Tools for Wordpress

Semrush offers a free account that lets you try out their basic features, including limited keyword research and a 100-page site audit. You can also use this link to access a 14-day trial on a Semrush Pro subscription.

The free plan comes with up to 10 credits per day, which is a good starting point for small businesses or individuals looking to dip their toes into digital marketing.

Semrush has three main pricing tiers: Pro, Guru, and Business. The prices for these plans are $139.95, $249.95, and $499.95 per month, respectively.

The Pro plan is ideal for those with a couple of sites they'd like to track the performance of, while the Guru plan gives you access to content marketing tools and higher page crawl limits in Site Audit. The Business plan adds even higher limits and some extra metrics.

Take a look at this: Semrush on Page Seo Checker

Here's a breakdown of the main features for each plan:

If you're not convinced about a paid plan, there is an enterprise solution available, but you'll need to contact the Semrush team to find out more about pricing for that.

The Semrush interface is similar to those of competing products like Moz and Ahrefs, with a menu of options on the left that you use to access functionality on the right. You'll find the menu options grouped together in useful categories, making it easy to navigate.

The data visualization provided by Semrush helps make the information presented much easier to understand, especially when dealing with a lot of data. Graphed metrics make it straightforward to see what's going on.

While the interface is laid out in an intuitive fashion, you'll need to be using a desktop computer rather than a mobile device to get the most out of it. The mobile app is available, but it's currently limited to iOS users and doesn't give you access to all the key features.

To find your way around the Semrush dashboard, you can use the lefthand sidebar with several drop-down menus classifying tools and options into seven main categories. Here are the categories you'll find:

Accessing basic keyword data is a breeze with Semrush. You can simply enter a phrase into its 'Keyword Overview' tool to get a wide range of keyword analytics.

The key stats you'll get include the number of searches per month for that keyword on Google, its 'keyword difficulty' score, a list of the sites ranking for it, and suggestions for alternative keywords to target. You can even do this on a per country level.

Semrush uses a percentage to indicate keyword difficulty, with a higher percentage indicating it'll be harder to rank for a particular keyword. You'll also get an indication of the number of backlinks needed to rank for your target search phrase.

However, sometimes Semrush doesn't output the exact number of links needed, instead giving a vague message about needing "lot of on-page SEO, link building, and content promotion efforts" to rank. This usually happens when 'very hard' keyword difficulty scores are returned.

Suggestion: Keyword Difficulty Semrush

The Semrush interface is similar to those of competing products like Moz and Ahrefs, with a menu of options on the left that you use to access functionality on the right. This layout can feel overwhelming at first, but the data visualization Semrush provides helps make the information presented much easier to understand.

The menu options are grouped together in useful categories, such as competitive research, keyword research, link building, rank tracking, on-page SEO and reporting. You can quickly find the tool you need by navigating the left-hand sidebar, which classifies tools and other options into seven main categories.

The data visualization Semrush provides helps get over the sense of overload, with most metrics graphed in ways that make the information presented much easier to understand. However, the interface isn't fully responsive, so if you log into Semrush on a mobile device, you see the standard desktop interface.

There is a mobile app available from Semrush that lets you access your position tracking data on mobile devices, but it's only available for iOS users and doesn't give you access to some of the other key Semrush features. The user reaction to the position tracking app hasn't been enormously positive, with a rating of 2.5 out of 5 on the iOS app store.

Additional reading: Keyword Research Template Ahrefs

Here are the seven main categories found in the left-hand sidebar:

The SEO Dashboard breaks down all the features of the SEO Toolkit into one neat control desk, allowing you to get a brief overview of your website's online presence. The top banner is dedicated to Domain Analytics, where you can review your site's current authority score, check how much organic traffic is coming to your site, and more.

Related reading: Semrush Website Audit

Competitor Analysis is a crucial part of any SEO strategy, and Semrush makes it surprisingly easy to identify your competitors and their strengths and weaknesses.

You can find your competitors using the Domain Analysis tool, which shows you who your organic search competitors are, the level of competition, and your shared keywords. It's like getting a list of competitors you didn't know existed!

To take it a step further, you can use the One Click Competitor Overviews tool, which gives you a ton of information about your competition, including top keywords, backlinks, and how they stack up in the rankings.

Worth a look: Yoast Seo Keywords

Here's a breakdown of the information you can access through this tool:

By analyzing this information, you can gain valuable insights into your competitors' strategies and identify opportunities to improve your own SEO.

You can also use the Keyword Gap Analysis tool to spot keywords that your competitors are ranking for, but you're not. This can help you find new keywords to target and improve your SEO strategy.

Here's a simple way to think about it: if you're ranking for a keyword, but your competitor is ranking higher, you can use the Keyword Gap Analysis tool to find out what they're doing differently and how you can improve your own ranking.

With Semrush, you can easily identify your competitors and their strengths and weaknesses, giving you a solid foundation for your SEO strategy.

A unique perspective: How to Find Toxic Backlinks in Semrush

The Sensor is a powerful tool in Semrush that helps you track volatility in Google search results, giving you a broader context for any fluctuations in your own rankings. This can be a game-changer for your SEO strategy.

Semrush Sensor tracks volatility globally or by niche, allowing you to see how the internet is behaving when it comes to search results. You can also set up your own 'personal sensor' based on a set of keywords you've entered for position tracking purposes.

The more keywords you track, the more accurate the information provided by the tool will be. This means you can get a more detailed understanding of how your rankings are changing over time.

Semrush Sensor can alert you to any major fluctuations in your rankings, helping you stay on top of changes in the search landscape. This can be especially useful if you're tracking a large number of keywords or niches.

Here are some benefits of using the Semrush Sensor:

Performing competitor analysis is a crucial step in understanding your online presence and staying ahead of the competition. You can use Semrush's keyword overview tool to get a sense of how difficult it will be to rank for a particular keyword.

Semrush's AI-powered 'personalized data' option takes this a step further by considering your site's topical relevance when estimating keyword difficulty. This means you'll get a more accurate picture of your chances of ranking for a specific keyword.

To access basic keyword data, simply enter a phrase into Semrush's 'Keyword Overview' tool. This will show you a range of keyword analytics, including the number of searches per month, keyword difficulty score, and a list of sites ranking for the keyword.

The keyword difficulty score is a percentage that indicates how hard it will be to rank for a particular keyword. A higher percentage means it's more challenging. Semrush also provides a rough estimate of the number of backlinks needed to rank for a keyword, although this can be vague in some cases.

To identify serious errors that can impact your on-page and technical SEO, use Semrush's Site Audit tool. This tool can be automated, making it easy to stay on top of technical issues that could harm your site's performance.

Here are the key features of Semrush's Site Audit tool:

By using these tools, you'll be able to gain valuable insights into your competitor's online presence and stay ahead of the competition.

Gap analysis is a crucial part of competitor analysis, and Semrush offers several tools to help you identify areas where your competitors are outperforming you.

You can use Semrush's Keyword Gap tool to compare your keyword ranking with a handful of competitors, and find keywords that many of your competitors rank for in Google, but you don't. This tool is great for finding gaps in your keyword strategy, but it's also great for finding opportunities to build on what you currently have.

By default, the Keyword Gap tool shows you keywords that your competitors rank for in the top 100, but you can set up the Position filter to only see keywords that both sites rank in the top 10 for. This will give you a more helpful list of keywords to work with.

Here are some key benefits of using Semrush's Keyword Gap tool:

You can also use Semrush's Backlink Gap tool to compare your backlink profile with that of your competitors. This tool will highlight any "gaps" or missed backlink opportunities, and list the relevant websites to reach out to for new links.

To use the Backlink Gap tool, simply enter your domain and up to four competitors, and Semrush will display a list of websites that are linking to your competitors, but not to you. You can then filter these results by the quality of the referring domains to prioritize your outreach efforts.

Here are some key benefits of using Semrush's Backlink Gap tool:

By using Semrush's Keyword Gap and Backlink Gap tools, you can gain a deeper understanding of your competitors' strengths and weaknesses, and identify areas where you can improve your own SEO strategy.

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Semrush differentiates itself from competitors by including comprehensive search intent data in its keyword research department.

This data is provided in the form of little letters - I, N, C, or T - that accompany keyword suggestions, giving you more context about a particular keyword than just search volume alone.

Informational (I) keywords are for users who want to find a specific answer to a question, while Commercial (C) keywords are for users who want to investigate brands or services.

Explore further: Semrush Search Volume

Navigational (N) keywords are for users who want to find a particular page or website, and Transactional (T) keywords are for users who want to complete an action, such as a purchase.

Here's a quick rundown of the different types of search intent:

By selecting the Transactional option on the keyword intent filter drop-down menu, you can focus exclusively on keywords that are more likely to lead to a purchase.

Topic clustering is a powerful tool in the world of competitor analysis. It helps you identify topics that are related to your main keyword and suggests article ideas to increase your topical authority.

Semrush's Keyword Strategy Builder tool offers a feature called topic clustering, which automatically surfaces topics that you should consider writing about. This feature is particularly useful for gaining topical authority for your site.

To use topic clustering, you create a list of keywords and Semrush's tool will provide you with evolving data about the keywords, including search volume, keyword difficulty, and search intent. However, be prepared to do some manual 'tidy-up' work on the suggestions produced, as they may not always hit the mark.

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Topic clusters are groups of related keywords that can help you target a specific audience and increase your online presence. By writing about these topics, you can establish your site as an authority in a particular niche.

Here are some key features of Semrush's topic clustering tool:

By using topic clustering, you can create a content strategy that targets a specific audience and increases your online presence. This can be a game-changer for your business, and it's definitely worth exploring further.

Domain analysis is a crucial part of competitor analysis, and Semrush offers a range of tools to help you get a comprehensive view of your competitors' online presence.

You can use the Domain Overview tool to get a graphical and detailed breakdown of multiple metrics, including domain name authority, organic traffic, backlinks, and more. This tool is located in the Competitive Research menu and allows you to enter the URL of your choice and select your country.

A fresh viewpoint: How to Use Semrush for Keyword Research

The Domain Overview report provides a thorough breakdown of a domain's authority score, organic and paid search traffic, and backlinks. It also includes information on top paid and organic keywords, keywords by intent, and main competitors.

By comparing up to four domains at a time, you can size your domain up against your top competitors and identify areas for improvement.

Here are some key metrics you can access through the Domain Overview tool:

Semrush also allows you to compare up to five countries at a time, giving you an insight into how well your website is doing in each location.

With a free account, you can run 10 Domain Overview searches per day, and with a Guru account, you can run 5,000.

If you're planning to do competitor analysis with Semrush, you'll want to know about projects. Semrush allows you to add domains as projects, which unlocks key features like site audits, backlink audits, and rank tracking.

Here's an interesting read: Semrush Projects

You can have up to 40 projects with the Business plan, 15 with the Guru plan, and 5 with the entry-level plan. This is something to be aware of, especially if you manage multiple sites or do competitor analysis for a living.

Semrush's project management system is designed to help you stay organized and focused on your SEO goals. By adding domains as projects, you can easily track progress and identify areas for improvement.

Competitive Intelligence is a crucial aspect of competitor analysis, and Semrush offers a range of tools to help you gather valuable insights about your competitors. You can find competitors using Semrush's competitive research tools, which also help you track their performance and identify opportunities to beat them in search results.

To identify your organic search competitors, follow four simple steps: Domain Analysis > Show Entire Menu > Organic Search > Competitors. This will give you a list of who your organic search competition are, the level of competition, your keywords in-common, the competition's traffic, and visual representations of how you stack up.

A different take: Semrush Competitive Analysis

One of the most powerful tools in Semrush's competitive intelligence arsenal is the Domain Overview, which provides a graphical and detailed result of multiple metrics, including domain name authority, organic traffic, backlinks, and top organic keywords. You can also use the Organic Research tool to get details on a site's organic traffic, PPC campaigns, engagement metrics, and main competitors in Google search.

To get a high-level look at your site or competitors, use the Domain Overview tool. You can also gain useful insights about any website's backlink profile, including their top anchors and referring domains.

Semrush's Social Tracker is another valuable tool for competitor analysis, allowing you to take a cohesive look at your niche, including the performance level of your own social media posts and your competitors' success. You can track your competitors' social media performance on platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.

To get your competitors' entire site rankings, head to the dashboard and enter their domain into the main search bar. This will give you a complete breakdown of every keyword they rank for, where they rank for it, the volume of searches, and other metrics.

Semrush also allows you to review your competitors' advertising campaigns based on a specific keyword, which can help you ace your own Google Ads campaign. You can analyze past ads to learn keyword inspiration, timing insights, and copy structure tips, and use low-traffic campaigns to learn what to avoid.

Here are some key competitor intelligence metrics you can track using Semrush:

Influencer marketing is a crucial aspect of a successful competitor analysis.

You can use tools like Semrush's Influencer Analytics to find the right influencers to work with.

This feature helps you understand who would be a good fit for your business and how much it might cost to work with them.

You can choose the perfect match based on insights like audience size, cost, and engagement rate.

Influencer Analytics even provides insights into the best days and times to post with that influencer.

Tracking how your competitors are advertising through influencers can be incredibly useful for forming lucrative influencer marketing strategies.

This data can help you stay ahead of the competition and make informed decisions about your own influencer marketing efforts.

It's worth noting that understanding your competitors' influencer marketing strategies can be a game-changer for your business.

Worth a look: How Does Semrush Work

Semrush's target audience is primarily marketing specialists and professionals, as stated on their About page. This includes SEO professionals, agencies, freelancers, consultants, and other site publishers.

The platform is designed to help companies of all sizes and industries optimize their visibility across key channels and create engaging content for their users. Semrush offers a wide range of SEO tools that are essential for carrying out SEO operations, such as technical audits, competitor analysis, keyword research, and rank tracking.

You can use Semrush to develop and optimize your entire SEO strategy, making it a valuable tool for SEO professionals and digital marketing agencies. Freelancers, PPC advertisers, social media marketers, and ecommerce businesses can also benefit from using Semrush.

Here are some of the specific groups that Semrush is particularly suited for:

Semrush has been at the forefront of implementing artificial intelligence in its range of SEO tools, and this is evident in its AI-powered apps.

The Semrush App Center features dozens of AI-powered apps that can enhance your workflows, including AdCreative.ai, which lets you generate ad creatives, copy, and even photo shoots for your next ad campaign.

Some of these AI apps are designed to make finding influencer partners easier, like the Influencer Analytics app, which is available in the Semrush App Center.

Around 50 apps are currently available from the Semrush App Center, with many focusing on providing enhanced analytics and data.

These apps typically range in cost from $10 to $200 per month, and free trials or cut-down free plans are available for most of them.

Here are a few of the most popular AI-powered apps available in the Semrush App Center:

Semrush's Advertising and Social Media features are incredibly powerful tools that can help take your online presence to the next level. With features like PPC keyword research and website monetization, you can get your Google Ads campaign up and running in no time.

The Advertising Research tool allows you to see which keywords your competition bids on most often, giving you valuable insights into their advertising strategies. You can even see the exact ads that they're running on those terms, and get an estimate of how much they spend to run ads.

Intriguing read: Semrush Serp Features

Semrush's Social Media Toolkit offers a range of special features designed specifically to audit and help improve your business's social media presence. It provides tools to schedule posts, analyze performance, and monitor your messages. The Social Dashboard gives you a quick overview of your social media statistics.

The Social Tracker is a great tool for identifying what's working for your social media channels and where you need to improve. It's compatible with popular platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. With Social Tracker, you can see the performance level of your own social media posts, as well as your competitors' success.

Here are some key features of Semrush's Social Media Toolkit:

To get the most out of your advertising and social media efforts, you need to understand what keywords are relevant to your target audience. Semrush's 'Keyword Magic' tool can help you with this by providing detailed keyword suggestions based on a phrase you've entered.

You can use filters to sort these suggestions, including keyword difficulty, number of searches per month, and cost per click. This makes it easier to spot keywords that you can realistically rank for in search results.

To get an idea of how popular certain phrases are globally, you can use the 'Keyword Magic' tool to filter by language. However, Semrush only shows you the number of searches for particular phrases by country, not globally.

Semrush also offers personalized keyword suggestion data, which takes into account the topical authority of your domain. This is a unique feature that sets Semrush apart from its competitors.

To identify new topics to write about, you can use Semrush's content marketing toolkit. This includes tools like the 'SEO Writing Assistant', which can help you improve your content's performance in search results.

Here are some features of the 'SEO Writing Assistant' tool:

By using these tools, you can create high-quality content that resonates with your target audience and improves your search engine rankings.

Advertising can be a complex and competitive field, but with the right tools, you can gain valuable insights to improve your campaigns. Semrush's Advertising Toolkit can help you get your Google Ads campaign up and running or optimize existing campaigns for better results.

One of the key features of Semrush is its Advertising Research tool, which allows you to see which keywords your competition bids on most often. For example, Nike bids on a ton of branded terms, as well as targeted non-branded queries. You can even see the exact ads they're running on those terms, giving you valuable insights to use in your own Google Ads campaigns.

With Semrush, you can also get an estimate of how much your competition spends to run ads, based on CPC data from Google Ads itself. This can help you time your own campaign to take advantage of months when the competition promotes their product less.

The Position Changes report shows you how the domain's ad positions have improved or declined over time. This can help you identify trends and opportunities to improve your own ad position.

The Competitive Positioning Map captures the spending habits of all the leading sites in your niche, giving you a clear idea of how to budget your own PPC campaigns. This can help you avoid over-spending and optimize your budget for maximum ROI.

You can also review the competitor's ads that are currently live on the Ads Copies tab. This can help you learn how to word and structure your own PPC campaigns for better results.

Here are some key features of Semrush's Advertising Research tool:

By using these features, you can gain valuable insights to improve your advertising campaigns and stay ahead of the competition.

Social media is a crucial aspect of advertising, and Semrush offers a range of tools to help you manage and improve your social media presence.

Semrush's Social Media Toolkit provides a range of special features to audit and improve your business's social media presence. It allows you to schedule posts, analyze performance, and monitor your messages.

The Social Dashboard gives you a quick overview of your social media statistics, including your total audience and engagement levels. This is a great way to get a snapshot of how your social media is performing.

To get the most out of your social media, you'll want to track your competitors' success. Semrush's Social Tracker does just that, providing a comprehensive look at your niche. It shows you the performance level of your own social media posts, as well as your competitors' success.

The Social Tracker is compatible with a range of social media platforms, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. This means you can get a complete picture of your social media performance across all your channels.

Semrush's Social Content Insights tool makes it easy to monitor and analyze social media content. You can track key engagement metrics across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn.

A fresh viewpoint: Google Serp Check

The tool also lets you tag individual posts, making it easier to monitor different parts of your social presence. For example, you could tag all your recipe posts across multiple platforms to see how they're performing compared to your cookware guides.

To get a more in-depth look at your social media performance, you'll want to use Semrush's Social Analytics tool. This provides a detailed breakdown of your social media performance, including new followers, post reach, post engagement, and engagement rate.

Here are the social media platforms supported by Semrush's tools:

The Semrush Agency Partners Platform is a growing database of agency profiles where businesses can easily explore different agency profiles offering the services they need.

As an agency, creating an eye-catching profile detailing exactly what services you provide is a great way to showcase your expertise.

Once you set up an Agency Partners Platform profile, potential clients will reach out to you via the contact button.

You can then manage your leads within the Semrush Customer Relationship Management (CRM).

The Semrush CRM is designed to be used with Lead Finder.

Worth a look: Agency Growth Kit Semrush

Semrush offers a free plan that allows you to try out basic features with limited keyword research and a 100-page site audit.

You can also use a 14-day trial on a Semrush Pro subscription if you want to test more advanced features.

There are three main pricing tiers: Pro, Guru, and Business.

The Pro plan costs $139.95 per month and is ideal for those with a couple of sites they'd like to track the performance of.

The Guru plan costs $249.95 per month and gives you access to content marketing tools, higher page crawl limits in Site Audit, more trackable keywords, and a greater number of projects.

The Business plan costs $499.95 per month and adds even higher limits and some extra metrics, along with API access.

If you need more advanced features, you can contact the Semrush team to find out more about their enterprise solution.

Here's a summary of the pricing tiers:

Semrush's reporting and analytics tools are incredibly powerful and flexible. You can pull 3,000 domain analysis reports per day on its entry-level plan, making it much more generous than most competing tools.

Semrush's Log File Analyzer determines how Google's crawler interacts with your website, showing you how search engine bots spend your crawl budget. It highlights your most crawled webpages and how bot activity differs on desktop and mobile versions of your site.

The tool also allows you to identify site errors and find pages that aren't getting much attention from Googlebot, helping you update your pages or fix site errors to improve your crawlability.

Tracking Google AI is a crucial aspect of search engine optimization (SEO), and Semrush provides a robust tool to help you monitor your website's visibility within these AI Overviews.

Semrush's Position Tracking tool allows you to see when your content appears in an overview involving a keyword you're tracking. This feature is particularly useful for understanding how your content is being used by Google AI.

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You can track the frequency and industry presence of AI Overviews within the top 20 search results using Semrush's 'Sensor' tool. This gives you valuable insights to adjust your SEO strategies.

Regular rank tracking email notifications can be set up in Semrush to keep you informed about significant changes in your rankings.

Semrush is very generous with its reporting requests, allowing you to pull a significant number of reports per day.

You can make up to 3,000 domain analysis reports per day on its entry-level plan, which is a lot more than Ahrefs' entry-level plan that limits you to 500 reports per month.

As you move up the pricing ladder, the number of reports you can pull per day increases significantly, reaching 5,000 reports per day on the $249/mo 'Guru' plan and a whopping 10,000 reports per day on the $499/mo 'Business' plan.

This generosity makes Semrush a great choice for those who need to run a lot of reports at once, such as SEO professionals or marketing agencies.

Expand your knowledge: Semrush Reports

You can pull 3,000 domain analysis reports per day on Semrush's entry-level plan.

Semrush has a solid index and a ton of features, like domain authority metrics, anchor text breakdown, and more.

The My Reports section of the Agency Growth Kit makes it easy to gather data from other areas of your Semrush account to create a professional-looking PDF.

You can integrate data from Google My Business, Google Search Console, Google Analytics, and Facebook Ads.

Semrush's backlink tool even has a few cool features that Ahrefs doesn't have, like breaking a site's referring domains down into different categories.

This can be super helpful if you're kicking off a link building campaign.

For more insights, see: Google Data Studio Ahrefs

Positioning tracking is a crucial aspect of reporting and analytics. Semrush's position tracking feature allows you to monitor how your website performs in search engines for specific keywords over time.

You can use Semrush's position tracker to track your local SEO efforts and create featured snippet reports. This is particularly useful for local businesses that want to monitor the results of their local SEO campaigns.

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The position tracking report provides visibility, estimated traffic, and average position statistics. You can also use it to track your Google Ads rankings, which is ideal for those running paid campaigns.

To track your rankings, you can enter your company name as it appears on your Google listing, and then enter the keywords you want to track from various sources, including TXT or CSV, a specific campaign, Semrush suggestions, or Google Analytics.

Semrush's position tracking tool also shows you position changes over time, making it easy to update pages that have seen significant drops and capitalize on areas where you've made big gains.

Here are some key features of Semrush's position tracking tool:

With Semrush's position tracking tool, you can gain valuable insights into your website's performance and make data-driven decisions to improve your SEO and PPC campaigns.

Semrush is a powerful tool that offers a complete suite of digital marketing research features. It's a must-have tool for anyone serious about SEO.

The tool provides exceptional features such as auditing and link building tools, which can help improve your on-page SEO and build high-quality backlinks. SEMrush also offers a great content marketing toolset.

One of the standout features of SEMrush is its competitor research capabilities. You can see the moves your competition is making and create a solid strategy to combat them. This is made possible by SEMrush's large index of keywords, backlinks, and advertising data.

SEMrush has been a game-changer for many users, including Matthew Woodward, who uses it for his SEO tasks and considers it a "must-have" tool. He also notes that the insights provided by SEMrush are fantastic and have been a game-changer for his clients' websites.

Some users may find the vast amount of information provided by SEMrush overwhelming, but overall, the tool is well worth the investment. As one user notes, even using only 10-15% of what SEMrush offers can provide enough value to justify the monthly payment.

Here are some of the key benefits of using SEMrush: