
At&T Now is a mobile carrier that offers a range of plans and features to suit different needs.
One of the key benefits of At&T Now is its affordable pricing, with plans starting at just $55 per month for a single line.
At&T Now also offers a unique approach to streaming, allowing users to stream content at 4K resolution with no additional fees.
This makes it an attractive option for those who want high-quality streaming without breaking the bank.
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DirecTV Rebranding
AT&T is dropping the DirecTV name from its streaming service, which will now be called AT&T TV Now.
The rebranding comes as AT&T tests a separate live television service called AT&T TV, which will be available in some markets this summer before a wider rollout.
DirecTV Now customers received notices saying the name of that service had been changed to AT&T TV Now.
Current DirecTV Now customers will also see a new name - AT&T TV Now - appear on their screen.
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They will be able to use the same app to access programming on their mobile device or big screen, but they must accept new terms of service.
The rebranding follows a path the company started a few years ago, where they rebranded their U-Verse residential internet and digital phone offerings as AT&T Internet and AT&T Phone, respectively.
The rebranding of its services under the AT&T name is part of the company's strategy to convert its subscribers to digital and eventually 5G customers.
AT&T has been struggling with massive defections from DirecTV, DirecTV Now, and U-Verse, with the company losing about 2 million pay-TV customers in the last year.
DirecTV was a revolutionary concept when it launched in 1990 as a division of Hughes Communications, and it grew to be the nation's premier television provider with more than 20 million subscribers.
AT&T acquired DirecTV in 2015 for $49 billion and rolled out the DirecTV Now streaming service the following year to capture consumers at a lower price point and appeal to apartment dwellers who couldn’t install a satellite dish.
The new AT&T TV service will work with a voice remote powered by Google Assistant and will offer live channels, a trove of on-demand program options, and access to popular apps such as Netflix.
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DirecTV Now Channels
AT&T TV NOW offers a wide range of channels across its various plans.
The service includes ABC, which is a major network that broadcasts a variety of shows, including news, sports, and entertainment programs.
You can also get the ACC Network, which is a great option for college sports fans.
In addition to live sports and news, AT&T TV NOW also offers a range of entertainment channels, including Bravo, Cartoon Network, and Disney Channel.
The service also includes the Big Ten Network, which is a must-have for college football fans.
Other notable channels on AT&T TV NOW include BET, CBS, CNBC, CNN, Comedy Central, and ESPN.
With AT&T TV NOW, you can also get a variety of sports channels, including Fox Sports 2, FS1, and Golf Channel.
The service also includes the SEC Network and SEC Network+, which are great options for college football fans.
AT&T TV NOW's channel lineup is impressive, with over 130 channels available across its various plans.
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The "PLUS" plan, which costs $54.99, includes a range of channels, including ABC, CBS, and ESPN.
The "MAX" plan, which costs $79.99, includes even more channels, including HBO and Cinemax.
The "Live a Little" plan, which costs $59.99, includes a range of channels, including Disney Channel, Nickelodeon, and USA Network.
The "Just Right" plan, which costs $74.99, includes even more channels, including Fox Sports 2 and FS1.
The "Go Big" plan, which costs $84.99, includes a range of channels, including the SEC Network and SEC Network+.
The "Gotta Have It" plan, which costs $94.99, includes the most channels of all, including HBO, Cinemax, and the NFL Sunday Ticket package.
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Channel Lineup
AT&T TV NOW offers a wide range of channels across its various plans.
The company's MAX plan includes HBO and Cinemax, while the PLUS plan includes HBO but not Cinemax. If you want Cinemax, you can add it to the PLUS plan for an extra $11.
AT&T TV NOW's channel lineup includes over 150 channels, including local channels like ABC, CBS, FOX, and NBC, which are available in all markets. However, local channels and regional sports networks are only available when you're in your home market.
What I Actually Want
I've been looking at the AT&T TV NOW channel lineup, and I'm really interested in the various plans they offer. The "PLUS" plan starts at $54.99, while the "MAX" plan is $79.99.
One thing I've noticed is that the channel lineup is quite extensive, with over 150 channels available. ABC, CBS, and NBC are all included, as well as sports channels like ESPN and Fox Sports 2.
As a DIRECTV customer, I'd love to be able to log into the AT&T TV app and access all the channels I'm used to. The DIRECTV app has a great guide and quick live TV, and I think the AT&T TV app could benefit from similar features.
The AT&T TV NOW channel lineup includes some great entertainment channels like Bravo, Cartoon Network, and Comedy Central. It also has some sports channels like the SEC Network and the Big Ten Network.
I've been using the AT&T TV app for a while now, and I have to say, it's been a great experience. The app has a user-friendly interface and allows me to easily access my favorite channels.
The "Live a Little" plan starts at $59.99, which is a great option for those who want to save some money but still get access to a lot of channels. The "Go Big" plan is $74.99, and the "Gotta Have It" plan is $84.99.
Channel Lineup
AT&T TV NOW offers a wide range of channels, with two main plans: PLUS and MAX. The PLUS plan costs $54.99, while the MAX plan costs $79.99.
The MAX plan includes HBO and Cinemax, which are not available on the PLUS plan. You can add Showtime and Starz to either plan for an extra $11 each.
Local channels, such as ABC, CBS, FOX, NBC, and Telemundo, are available on all plans. However, you can only access local channels and regional sports networks when you are in your home market.
The MAX plan includes 10 additional channels, mostly college sports networks like BTN and SEC Network. The PLUS plan includes 23 of the Top 35 Cable Channels.
Here is a list of some of the channels available on AT&T TV NOW:
• ABC
• ACC Network
• ACC Network Extra
• Altitude
• Audience
• Bally Sports Detroit
• Bally Sports Florida
• Bally Sports Great Lakes
• Bally Sports Indiana
• Bally Sports Kansas City
• Bally Sports Midwest
• Bally Sports New Orleans
• Bally Sports North
• Bally Sports Ohio
• Bally Sports Oklahoma
• Bally Sports SoCal
• Bally Sports South
• Bally Sports Southeast
• Bally Sports Southwest
• Bally Sports Sun
• Bally Sports West
• Bally Sports Wisconsin
• BET
• Big Ten Network
• Boomerang
• Bounce TV
• Bravo
• Cartoon Network
• CBS
• CBS Sports Network
• Cinemax
• CLEO TV
• CMT
• CNBC
• CNBC World
• CNN
• Comedy Central
• Cozi TV
• Disney Channel
• Disney Junior
• Disney XD
• E!
• ESPN
• ESPN2
• ESPN3
• ESPNEWS
• ESPNU
• Fox
• Fox Business Network
• Fox News
• FS1
• Fox Sports 2
• Fox Sports Prime Ticket
• Freeform
• FX
• FXM
• FXX
• Golf Channel

• Grit
• Hallmark Channel
• HBO
• HLN
• HSN
• Marquee Sports Network
• MASN
• MASN2
• MSG
• MSG Sportsnet
• MSNBC
• MTV
• MyNetworkTV
• Nat Geo Wild
• National Geographic
• NBC
• NBC Sports Bay Area
• NBC Sports Boston
• NBC Sports California
• NESN
• NewsNation
• Nick Jr.
• Nickelodeon
• Oxygen
• Paramount Network
• PBS
• PBS Kids
• POP TV
• QVC
• Reelz
• Revolt
• Root Sports Northwest
• SEC Network
• SEC Network+
• Spectrum SportsNet
• Spectrum SportsNet LA
• SportsNet NY
• Syfy
• TBS
• TCM
• Telemundo
• Tennis Channel
• The CW
• TNT
• truTV
• TV Land
• TV One
• Universal Kids
• USA Network
• VH1
• Vme
• YES Network
Rebranding Details
AT&T Now is rebranding DirecTV Now as AT&T TV Now, which will be rolled out later this summer.
The new name and app will be similar to the current DirecTV Now service, with current subscribers needing to reaccept the terms of service to continue streaming without interruption.
The pricing and channel offerings will carry over from one name to the next, so current subscribers won't see any changes in their service.
AT&T plans to launch another streaming service later this year called AT&T TV, which will also be accessible through the same AT&T TV app.
The AT&T TV service will begin its pilot later this summer, and it's unclear what the differences will be between AT&T TV Now and AT&T TV, aside from offering "different experiences."
AT&T has already rebranded its U-Verse residential internet and digital phone offerings as AT&T Internet and AT&T Phone, respectively.
The company is trying to simplify its streaming services under the AT&T name, but it's still confusing, especially with multiple services and apps involved.
The AT&T Watch TV service, which is bundled with certain unlimited wireless data plans, offers over 35 live channels, including AT&T-owned TBS, TNT, and CNN.
AT&T plans to launch a new streaming service next year called HBO Max, which will offer some live news and sports in addition to streaming HBO and other Warner Bros. content.
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Frequently Asked Questions
What happened to AT&T now?
AT&T Now was rebranded to DIRECTV in August 2021. Learn more about the changes to AT&T's streaming services
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