Applovin Layoffs Hit Amid Restructuring Efforts

Applovin, a leading mobile app monetization platform, has announced layoffs as part of its restructuring efforts.

The layoffs are a response to the company's struggles in adapting to the changing mobile app landscape and the impact of the economic downturn.

According to reports, the layoffs will affect around 10% of Applovin's workforce.

This is a significant move for the company, which has been a major player in the mobile app industry for over a decade.

Applovin's decision to lay off employees is a sign that even large and well-established companies can struggle in uncertain economic times.

The company's efforts to restructure and adapt to the changing market will likely have a significant impact on the future of the mobile app industry.

A different take: X News App

AppLovin has laid off over 120 staff this month, according to California's public Worker Adjustment and Retraining Notification (WARN) system.

The layoffs were reported in multiple WARN filings, including 58 employees on October 15 and 65 staff on October 3.

AppLovin's entire product team has been eliminated, and ongoing management of its remaining games, Game of War and Mobile Strike, will now fall on engineering.

AppLovin acquired Game of War and Mobile Strike maker Machine Zone in 2020 for an undisclosed fee.

The last posts made on Game of War and Mobile Strike's X, Facebook, and Instagram feeds were made in April 2022.

AppLovin has filed a string of other notices over the past year, including layoffs in August, October, and November.

AppLovin's CEO Adam Foroughi has highlighted a focus on revenue per employee in recent earnings calls.

AppLovin has been hit by short-seller reports questioning its business practices, resulting in drops in its share price.

AppLovin's parent company, which owns Adjust, laid off an estimated 120 staff at Adjust in 2025.

AppLovin's layoffs have been ongoing, with 97 staff laid off as of March 21, 2025.

The company has filed multiple WARN notices, including one for 120 employees in November.

AppLovin's CEO Adam Foroughi has referred to the layoffs as "streamlining" the company.

The company has been focusing on having engineering staff lead the way, rather than product staff.

AppLovin's parent company, which owns Adjust, has appointed a new CEO, Andrey Kazakov, who has referenced a "new chapter" for Adjust in a blog post.

Recommended read: New Mobile of Vivo

Machine Zone CEO out as AppLovin lays off 97 staff. The job losses were effective as of March 21st, 2025.

AppLovin's CEO, Adam Foroughi, has been focusing on "streamlining" the company. This means shedding areas of the business that aren't perfectly aligned with organic opportunities.

Positions impacted include the CEO and design director at Machine Zone, the developer behind hit mobile games. The studio's CTO was also listed as being affected by job cuts.

AppLovin declined to comment on the layoffs, but Foroughi has previously spoken about the importance of focusing on revenue per employee. He's highlighted this as a key area of focus in recent earnings calls.

The layoffs follow a previous notice from AppLovin in January, in which it said it would be making 89 employees redundant.

AppLovin has laid off over 120 staff this month, with 65 staff let go on October 3 and another 58 employees on October 15, according to California's public Worker Adjustment and Retraining Notification (WARN) system.

The layoffs are linked to the cancellation of a game that was at the R&D stage, but some speculate that the entire product team has been eliminated, and ongoing management of games like Game of War and Mobile Strike will now fall on engineering.

AppLovin acquired Machine Zone, maker of Game of War and Mobile Strike, in 2020 for an undisclosed fee, and has since been struggling with declining revenue from these major titles.

Game of War's monthly earnings peaked in November 2015 at an estimated $69m, but dropped off dramatically in 2017, with last month's revenue estimated at under $400k.

Mobile Strike's estimated revenue also peaked in 2016 at around $60m, but similarly dropped off in 2017, with last month's revenue estimated at $620k.

The last posts made on Game of War and Mobile Strike's social media feeds were in April 2022, and the games have not been updated on the App Store since January or on Google Play since March.

Reports of layoffs at Adjust have surfaced, although specific details remain unclear, and a WARN notice filed in California indicated that AppLovin plans to lay off 120 employees.

Additional filings suggest earlier layoffs, including 58 employees in October, 65 cuts in early October, and 61 layoffs in August, although it's uncertain whether these layoffs are part of the same restructuring effort or separate rounds of job reductions.

Discover more: Applovin Games Llc